I plan to use the following Marketing Strategies for my Basketball Gym:
My General Targeted customers: Students/Recreational Basketball Players/Parents and Kids
1. Word of the mouth: Tell people about my new basketball Gym when I play basketball at the nearby park.
2. Give Out Fliers: Send Fliers to School Bulletins, Colleges, Nearby Businesses, Parks, and buy mailing list from post offices and send my fliers to surrounding neighborhood and cities.
3. Cold Calling: To HR Managers of nearby business to see if they wold like to hold a company sport event at my gym.
4. Internet: Use Face book and Crag's list Ads.
5. Collaboration with similer Businesses: Speak with Businesses such as Fitness 19, 24 hour business,or Gold's Gym to see if they can help me hold an advertising campain or customer referrals, in return, I will give them a % incentive.
6. Special Promotions: Hold a grand opening promotion where everyone can play a week for free and post it on a Billboard.
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ReplyDelete- Hold Monthly/ Quarterly basketball competition to attract participation and also business partner in campaigning and also sponsor for the benefit of the community.